Art direction, design and photography for the Fourstar Clothing Holiday 2016 marketing campaign.
Managed all design, digital assets, print production, and proofing for entire campaign.
Acted as producer and photographer for all studio shoots. Managed freelance staff for all product photography.
Collaborated with the Apparel Design department on headwear, t-shirt, and trim design for the apparel collection.
To view a PDF of the entire catalog click HERE.
Concept and execution of Fourstar Clothing brand refresh.
The goal of the refresh was to clarify the brand message and aesthetic amidst a sudden move to depart from signature apparel capsules.
The front facing elements of the refresh consisted of an updated apparel trim package with corresponding print collateral as well as the addition of a brand slogan and new mission statement. Designed and art directed entire trim package and print campaign.
Collaborated with apparel team and founders on developing the mission statement and brand slogan.
The brand refresh campaign was launched with the Fall 2016 collection at the global sales meeting and presented along with the collection as the key marketing story for the Fall 2016 season.
To view a PDF of the entire print catalog click here.
To view design process and inspiration click here.
Art direction, design and photography for the Fourstar Spring 2015 campaign used as marketing collateral for in-house sales and go to market assets such as retail execution, digital advertising and print advertising.
Completed all design and print production from initial concept to final output.
Produced the photo shoot and was one of two photographers on project to generate all content and marketing assets included in the catalog.
To view a PDF of the entire catalog click here.
Art direction, design and photography for the Fourstar Spring 2016 campaign used as marketing collateral for assets including retail displays, digital advertising and print advertising.
Managed junior design staff and collaborated with with key marketing staff, key video staff, and outside vendors to ensure all assets were delivered on time and satisifed initial briefs. Produced the photo shoot and was one of two photographers on campaign shoot.
To view a PDF of the entire catalog click HERE.
To view the marketing assets PDF click HERE.
Art direction, design and photography for the Fourstar Holiday 2015 campaign. The campaign was used for assets such as retail displays, digital advertising and print advertising.
Completed all design, print production and proofing for entire project from start to finish.
Produced location shoots and was one of two photographers on project to generate all content and marketing assets for the campaign.
To view the marketing guide with retail and digital execution options click HERE.
To view a PDF of the entire catalog click HERE.
Art direction, design and photography for the Fourstar Fall 2013 catalog used as marketing collateral for assets such as retail displays, digital advertising and print advertising.
Completed all design and print production from initial concept to final output.
Contributed location photography and photographed all product for entire project.
To view a PDF of the entire catalog click here.
Art direction, design and photography for the Fourstar Fall 2015 campaign used as marketing collateral retail execution, digital advertising and print advertising.
Completed all design, print production and proofing for entire project from start to finish.
Produced location shoots and was one of two photographers on project to generate all content and marketing assets included in the catalog.
To view a PDF of the entire catalog click HERE.
Art direction, design and photography for the Fourstar Holiday 2014 campaign used as marketing collateral for assets such as retail displays, digital advertising and print advertising.
Completed all design and print production from initial concept to final output.
Produced the photo shoot and was one of two photographers on project to generate all content and marketing assets included in the catalog.
To view a PDF of the entire catalog click here.
Branding, art direction and design for the Fourstar signature apparel category. The ‘Signature Triangle’ graphic was created to unify all signature apparel as an elevated category within the Fourstar brand. Each triangle represented a specific professional team rider while the overall multi-colored triangle represented the signature category as its own entity within the brand.
The graphic was used on interior and exterior trims, accessories, apparel graphics as well as marketing assets used to promote each individual rider and the signature category.
The system was inspired by geometric shapes as well as my own personal artwork consisting of alternative process photography and mixed media.
Art direction, design and photography for the Fourstar Holiday 2014catalog used as marketing collateral for in-house sales and go to market assets such as window displays & digital advertising.
Completed all design and print production from initial concept to final output.
Produced the photo shoot and was one of two photographers on project to generate all content and marketing assets included in the catalog.
To view a PDF of the entire catalog click here.
Art direction and design for Fourstar print and digital advertising.
All art direction and design tailored to align with a specific seasonal release or to showcase a specific athlete / product, while maintaining branding that is consistent with the overall brand aesthetic.
Select artwork and photography from gallery shows and commercial applications.
The Oakley In Residence exhibition was a studio and pop-up skate park that celebrated the culture of skateboarding in its hometown. From the depths of the Pink Motel to the sets of Santa Monica, we paid tribute to the iconic spots that paved the way for skating today. Los Angeles is a city that thrives on original thinking and its influence on skate culture can be felt worldwide.
As one of 8 participating artists I created the icons and imagery for a flag to represent Gardner School in Hollywood. Garder is famous with skaters for its lunch tables which skaters use as obstacles. I drew upon the natural letter-form of the bench, a mural in the school yard, and the school auditorium named after Michael Jackson to create the final artwork.
The exhibition started as test marketing initiative by Oakley that was so well received, Oakley pushed the prject into a gobal marketing campaign.
Art direction and design for custom repeat prints for knit and woven fabrics used for various apparel categories.
Graphics, materials, color stories and construction details for various Fourstar Clothing headwear styles. Developed initial concept, technical packet preparation and corresponded with vendors to ensure final production met specified quality and creative standards.
Various graphics & logos used on screen printed t-shirts. Processes include hand drawing, custom typography, vector artwork & photo manipulation.
Production ready technical packets provided for all graphics including garment specifications, print color specifications, final artwork sizing and any other information required for final production.
To view process and inspiration for select graphics click here.
Custom hand drawn logotype used on a collaborative FOURSTAR x ANDERSON limited edition surfboard.
'Fourstar' hand drawn type created to match original 'Evolver' logo that adorns all Anderson 'Evolver' surfboards.
Released in limited quantities to celebrate the 15 year anniversary of Fourstar Clothing.
Select artwork and photography from gallery shows and commercial work.
Art direction and graphic design for Eric Koston’s signature collection for the Fourstar Spring 2014 season.
The finished artwork was used across his entire collection as the main print pattern for woven tops, knits, headwear and embellishments such as pocket bags and taping.
The artwork was inspired by Eric’s love for golf & the resorts of Palm Springs, CA.
The corner stone of the design was imagery that embodied the ethos of vactioning in Palm Springs. I drew upon vintage Palm Springs tourism artwork, desert themed clipart and hand drawings to produce a cohesive print texture for the final pattern.
For design process and inspiration click here.
Branding, art Direction & design for the Crail Camera Crew photo show & merchandise. Created the logo & designed all merchandise to promote the event. To view more on the event click HERE.
Thai inspired 'Elephant Graphic' for the footbed liner of Eric Koston's limited release, 'Gold Dunk' by Nike.
Various graphics ranging from hand drawn artwork to logotypes, photo manipulation, collage and vector. Applications range from screen printed tee shirts, skateboard decks, accessories, apparel trims, embroidered garments and custom printed woven fabrics.
Artwork for Ruby Ropa cruiser board & t-shirt graphic.
Split veneer top & bottom ply with film photo over white stripe to emphasize split veneer. From the Desert to The Sea hand drawn type.
Project commissioned by company founder with request to provide artwork consistent with my personal work consisting of alternative process photography mixed with printmaking and collage.
Handmade zine produced to promote the Fourstar Spring 2013 product release event.
Printed on 4 different colored papers, hand collated, hand bound & hand trimmed.
Produced in limited quantity of 100 pieces for the release event attendees.
Graphics & design for Brian Anderson's 'USSBA' pack for Nike SB. Designed artwork for headwear & t-shirt graphic and collaborated with the athlete (Brian Anderson) as well as internal Nike staff on entire project.
Thai inspired 'Elephant Graphic' for the footbed liner of Eric Koston's limited release, 'Gold Dunk' by Nike.
Art direction, design and photography for the Fourstar Spring 2014 campaign used as marketing collateral for retail execution, digital advertising and print advertising.
Completed all design and print production from initial concept to final output.
Produced the photo shoot and was one of two photographers on project to generate all content and marketing assets included in the catalog.
To view a PDF of the entire catalog click here.
Graphics & design for Brian Anderson's 'USSBA' pack for Nike SB. Designed artwork for headwear & t-shirt graphic and collaborated with the athlete (Brian Anderson) as well as internal Nike staff on entire project.
Custom hand drawn logotype used on a collaborative FOURSTAR x ANDERSON limited edition surfboard.
'Fourstar' hand drawn type created to match original 'Evolver' logo that adorns all Anderson 'Evolver' surfboards.
Released in limited quantities to celebrate the 15 year anniversary of Fourstar Clothing.
The Oakley In Residence exhibition was a studio and pop-up skate park that celebrated the culture of skateboarding in its hometown. From the depths of the Pink Motel to the sets of Santa Monica, we paid tribute to the iconic spots that paved the way for skating today. Los Angeles is a city that thrives on original thinking and its influence on skate culture can be felt worldwide.
As one of 8 participating artists I created the icons and imagery for a flag to represent Gardner School in Hollywood. Garder is famous with skaters for its lunch tables which skaters use as obstacles. I drew upon the natural letter-form of the bench, a mural in the school yard, and the school auditorium named after Michael Jackson to create the final artwork.
The exhibition started as test marketing initiative by Oakley that was so well received, Oakley pushed the prject into a gobal marketing campaign.
Some more about the show can be seen HERE and HERE
For design process and inspiratin lick HERE.