Branding, art direction and design for the Fourstar signature apparel category. The ‘Signature Triangle’ graphic was created to unify all signature apparel as an elevated category within the Fourstar brand. Each triangle represented a specific professional team rider while the overall multi-colored triangle represented the signature category as its own entity within the brand. 

The graphic was used on interior and exterior trims, accessories, apparel graphics as well as marketing assets used to promote each individual rider and the signature category.

The system was inspired by geometric shapes as well as my own personal artwork consisting of alternative process photography and mixed media.