Concept and execution of Fourstar Clothing brand refresh. 

The goal of the refresh was to clarify the brand message and aesthetic amidst a sudden move to depart from signature apparel capsules.

The front facing elements of the refresh consisted of an updated apparel trim package with corresponding print collateral as well as the addition of a brand slogan and new mission statement. Designed and art directed entire trim package and print campaign. 

Collaborated with apparel team and founders on developing the mission statement and brand slogan.

The brand refresh campaign was launched with the Fall 2016 collection at the global sales meeting and presented along with the collection as the key marketing story for the Fall 2016 season. 

To view a PDF of the entire print catalog click here. 

To view design process and inspiration click here.