The Oakley In Residence exhibition was a studio and pop-up skate park that celebrated the culture of skateboarding in its hometown. From the depths of the Pink Motel to the sets of Santa Monica, we paid tribute to the iconic spots that paved the way for skating today. Los Angeles is a city that thrives on original thinking and its influence on skate culture can be felt worldwide.
As one of 8 participating artists I created the icons and imagery for a flag to represent Gardner School in Hollywood. Garder is famous with skaters for its lunch tables which skaters use as obstacles. I drew upon the natural letter-form of the bench, a mural in the school yard, and the school auditorium named after Michael Jackson to create the final artwork.
The exhibition started as test marketing initiative by Oakley that was so well received, Oakley pushed the prject into a gobal marketing campaign.
Art direction and graphic design for Eric Koston’s signature collection for the Fourstar Spring 2014 season.
The finished artwork was used across his entire collection as the main print pattern for woven tops, knits, headwear and embellishments such as pocket bags and taping.
The artwork was inspired by Eric’s love for golf & the resorts of Palm Springs, CA.
The corner stone of the design was imagery that embodied the ethos of vactioning in Palm Springs. I drew upon vintage Palm Springs tourism artwork, desert themed clipart and hand drawings to produce a cohesive print texture for the final pattern.
Art direction, design and photography for the Fourstar Spring 2014 campaign used as marketing collateral for retail execution, digital advertising and print advertising.
Completed all design and print production from initial concept to final output.
Produced the photo shoot and was one of two photographers on project to generate all content and marketing assets included in the catalog.
To view a PDF of the entire catalog click here.
Graphics, materials, color stories and construction details for various Fourstar Clothing headwear styles. Developed initial concept, technical packet preparation and corresponded with vendors to ensure final production met specified quality and creative standards.
Branding, art direction and design for the Fourstar signature apparel category. The ‘Signature Triangle’ graphic was created to unify all signature apparel as an elevated category within the Fourstar brand. Each triangle represented a specific professional team rider while the overall multi-colored triangle represented the signature category as its own entity within the brand.
The graphic was used on interior and exterior trims, accessories, apparel graphics as well as marketing assets used to promote each individual rider and the signature category.
The system was inspired by geometric shapes as well as my own personal artwork consisting of alternative process photography and mixed media.
Art direction and design for Chocolate Skateboards ‘High Desert’ Series.
The artwork was inspired by my personal work consisting of alternative process photography combined with colored inks and paints to create an analog multiplied layer effect on wooden panels.
Artwork for Ruby Ropa cruiser board & t-shirt graphic.
Split veneer top & bottom ply with film photo over white stripe to emphasize split veneer. From the Desert to The Sea hand drawn type.
Project commissioned by company founder with request to provide artwork consistent with my personal work consisting of alternative process photography mixed with printmaking and collage.
Concept and execution of Fourstar Clothing brand refresh.
The goal of the refresh was to clarify the brand message and aesthetic amidst a sudden move to depart from signature apparel capsules.
The front facing elements of the refresh consisted of an updated apparel trim package with corresponding print collateral as well as the addition of a brand slogan and new mission statement. Designed and art directed entire trim package and print campaign.
Collaborated with apparel team and founders on developing the mission statement and brand slogan.
The brand refresh campaign was launched with the Fall 2016 collection at the global sales meeting and presented along with the collection as the key marketing story for the Fall 2016 season.
To view a PDF of the entire print catalog click here.
To view initial design comps and creative process click here.
Custom hand drawn logotype used on a collaborative FOURSTAR x ANDERSON limited edition surfboard.
'Fourstar' hand drawn type created to match original 'Evolver' logo that adorns all Anderson 'Evolver' surfboards.
Released in limited quantities to celebrate the 15 year anniversary of Fourstar Clothing.
Art direction, design and photography for the Fourstar Spring 2015 campaign used as marketing collateral for in-house sales and go to market assets such as retail execution, digital advertising and print advertising.
Completed all design and print production from initial concept to final output.
Produced the photo shoot and was one of two photographers on project to generate all content and marketing assets included in the catalog.
To view a PDF of the entire catalog click here.
